Fairhaeltnis has been founded to support both companies as well as customers, to be able to find a fair price point for what they sell or buy.
Especially in tough times like the Corona pandemic it is important to make sure that you are priced correct. Businesses offering services have been suffering more during Corona because they were immediately effected. So including the risk as a part of you price calculation could have been an advantage during these days.
In companies there is a phenomena that some costs are overseen in product price calculations. This could be replacement cost, HR costs or cost you have when you work from home to name some examples. Those cost are not part of the production or creativity process. But you have to have the money when your machine break down. You have to spent money finding new employees.
They are part of your fix cost. Good thing about fix cost is that they remain the same and their share will decrease when you have increasing orders. The bad thing about fix cost is that they will remain the same and they share will increase when your orders are decreasing.
So every business has the need to check which part of the sales is needed to cover that risk and finally to define the need as part of your calculation.
Often is happen to forget about the risk adder or to simply assume about it and define it too low. As long as you match your product with your customer needs this price adder as part of the whole price calculation doesn’t make a difference for the purchase process.
Trying to communicate the cost adder towards the customer will hardly work. Customers look what is in for himself.
And here is the potential.
Managing reserves for machines or equipment are a guaranty for your customers that you can supply on time. Including money for Human Resources is a sign that you keep focus on high quality service. Creating a long term relationship between employee and customer proves high services, well known routines and as little changes as possible.
All things which will help you to build ling term customer relationships. Which can the base be to go through tough times and have perfect conditions for a restart.