Welcome at FAIRhaeltnis
“Fairhaeltnis” is based on the German word “Verhältnis” which stands for balance or relationship. What does price-performance-ration really mean. The intention of this page is to look behind fears and pre-justifications around all sides of pricing topics. Both customers and companies are interested to understand what makes something cheap, expensive or reasonable priced. Example: Why do you find a pair of jeans both at 19,90€ as well as at 199,90€?
Price-performance-ration
Taking to friends and relatives about pricing they easy start discussions about fairness. Guessing the profit a company makes is highly related to high prices. Especially if a product is available in a wide quality range. Here comes the BUT, unless it is touching their hobby. There you find technical details upfront. Prices are naturally high to have the latest and best product available in the market. But how could it be that there are bicycles at a discounter level available from 200€ where the specialist shop doesn’t really know a price limit. Is the bike dealer unfair with his pricing or does a discounter accept low profit for his offer?
Who pays the bill?
Customer are often not aware how a price is built and which cost beside the product itself needs to be covered. There should be examples discussing the strategy behind a dedicated price. To open perspective for customers as well as companies which criteria’s are used to create a pricing strategy? To be aware that a low price might show that somewhere else is sharing your bill. Fairness is not only about customer’s pocket it is also about the pocket of the company, supplier, employee or reseller.
Pricing confidence
This is an offer to support companies looking for the right strategy but also to build up their pricing confidence for their price-performance ration. But about end customers decision making and what role price is playing. Why will he choose product A instead of product B for example.
I am looking forward for your question around prices writing about them on this page.
“Fairhaeltnis” is based on the German word “Verhältnis” which stands for balance or relationship. The intention of this page is to look behind fears and pre-justifications around all sides of pricing topics. Both customers and companies are interested to understand what makes something cheap, expensive or reasonable priced, what does price-performance-ration really mean. Example: Why do you find a pair of jeans both at 19,90€ as well as at 199,90€?